Unleashing the Potential: India's Automotive Industry Roars into a Transformative Era
- AIAC
- Aug 13, 2023
- 3 min read
India, a land of diversity and innovation, is now steering its automotive industry toward an exhilarating journey of transformation. With a population of 1.28 billion and counting, India stands poised to overtake China by 2025, with a projected population of 1.6 billion by 2028. This demographic surge, combined with a robust economy, is propelling India into the spotlight as a powerhouse in the global automotive sector.
A Youthful Nation with Boundless Energy
India's youthful populace holds the key to its dynamic automotive evolution. Boasting more than 50% of its population under the age of 25 and over 65% below 35, the country exudes vibrancy and potential. By 2021, the average age is expected to be 29, compared to 37 in China and a staggering 48 in Japan. These demographics paint a picture of not only a burgeoning consumer base but also a workforce brimming with innovation and fresh perspectives.
Economy in the Fast Lane
India's economy is a force to be reckoned with, standing as the eleventh largest globally by nominal GDP and the third largest by purchasing power parity (PPP), according to the IMF. Yet, what sets India apart is its labor market, with some of the lowest rates among emerging markets. However, the annual salary inflation of 10-20% reflects the nation's rapid development and its transformation into a hotspot for skilled professionals.
Industry Dynamics: A Symphony of Innovation
India's automotive landscape is a stage for innovation, where well-established domestic and global Original Equipment Manufacturers (OEMs) collaborate to shape the future. The India Automotive Mission Plan (AMP) aims to elevate the Indian Automotive Industry to the top three in the world by 2026, a feat that is anticipated to generate an impressive 65 million jobs over the next decade. Notably, vehicle and engine production is forecasted to surge from 4.12 million to an astonishing 6.41 million between 2021 and 2028, as projected by IHS.
Global OEMs are keenly eyeing India for its skilled workforce and strategic location. Collaborations are imperative, as these manufacturers require local support for component supply and export to other global facilities, aligning with their low-cost country sourcing strategies. This symbiotic relationship is particularly pronounced in segments like small cars, mid-sized vehicles, and compact light commercial vehicles, in response to diverse consumer preferences.
From Diesel Dominance to Electric Dreams
Although diesel vehicles once held sway with a projected market share of 70%, the tide has turned. The current estimate places the diesel segment's market share at 23%, reflecting a swift shift towards sustainable mobility solutions. The Government of India's initiation of the Fast Adoption & Manufacturing of Electric Vehicles (FAME) scheme has paved the way for electric mobility. Incentives offered through FAME have breathed life into the electric two-wheelers, three-wheelers, and passenger cars market segments.
Investing in the Future: A Charge Towards Electric Mobility
Investments in India's electric mobility sector have soared, underlining its potential as an EV hub. The next three years are poised to witness a colossal $100 million investment in the development of new electric two-wheelers and three-wheelers. The Volkswagen (VW) Group, not to be left behind, is set to inject over €1 billion into India over the next three years to introduce at least six new body styles on the Modular Transverse Matrix (MQB) platform. Additionally, substantial investments totalling $1 billion are dedicated to product development, powertrain innovation, and the establishment of new office infrastructure.
The pace of transformation in India's automotive industry is electrifying, and the roadmap to success is clear. With planned investments, a government committed to green mobility, and a market eager for innovation, the industry's potential is limitless. As global and domestic players take the wheel, the Indian automotive landscape is shifting gears, paving the way for a future driven by electrifying mobility solutions.
Are you ready to be a part of India's automotive revolution? Partner with us to navigate the road ahead, seize opportunities, and drive your business towards an electrifying future. Contact us today and become a driving force in India's dynamic automotive industry.

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